How can coaching reach frontline managers and team leads?
Coach is presented as a way to extend developmental support beyond the senior leaders who usually receive a coaching engagement. The film includes frontline managers preparing difficult conversations and team leads who rarely appear on a coaching list. It positions Coach alongside human coaches, supporting more people across an organisation’s programme.
Film summary
The film describes how coaching has often reached senior leaders with the budget and diary space, while everyone else received a workshop, if they were lucky.
Coach is presented as a way to extend developmental support across a programme, including frontline managers preparing for difficult conversations and team leads who never appeared on a coaching list.
The film positions Coach alongside human coaches, extending their reach to more people rather than replacing them.
Key ideas
- Reach frontline managers and team leads.
- Support everyone on the programme.
- Work alongside human coaches.













